Privacy Policy
Last Updated: February 28, 2026
1. Introduction
ArrivTrack ("we," "our," or "us") is committed to protecting the privacy of students, parents, and school personnel who use our school bus tracking service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.
2. Information We Collect
2.1 Information You Provide
| Data Type | Examples | Purpose |
|---|---|---|
| Account Information | Name, email address, phone number, password | Account creation and authentication |
| Student Information | Student name, school ID, grade level, school | Link students to bus routes and parents |
| Payment Information | Credit card details (processed by Stripe) | Subscription billing |
| Attendance Reports | Absence reasons, excuse letters, dates | School attendance records |
| Communications | Messages between parents and schools | Facilitate communication |
2.2 Information Collected Automatically
- Location Data: GPS coordinates of school buses (not individual users) for real-time tracking
- Device Information: Device type, operating system, app version
- Usage Data: Features accessed, time spent, interaction patterns
- Log Data: IP addresses, browser type, access times
2.3 Information from Third Parties
- School district student records (with authorization)
- GPS tracking device data from bus equipment
- Authentication data from Google Sign-In (if used)
3. How We Use Your Information
We use the collected information for the following purposes:
- Provide Services: Real-time bus tracking, arrival notifications, attendance management
- Safety: Emergency alerts, route optimization, driver communication
- Communication: Send notifications about bus arrivals, delays, or schedule changes
- Account Management: Process subscriptions, provide customer support
- Improvement: Analyze usage patterns to improve our Service
- Compliance: Meet legal obligations and school district requirements
4. How We Share Your Information
4.1 With School Districts
We share student and parent information with the relevant school district as necessary to provide transportation services. School districts may have access to attendance records, emergency alerts, and route information.
4.2 Service Providers
We may share information with third-party service providers who perform services on our behalf:
- Stripe: Payment processing
- Cloud hosting providers: Data storage and infrastructure
- GPS tracking providers: Bus location services
- Email services: Transactional and notification emails
4.3 Legal Requirements
We may disclose information if required by law, court order, or government request, or to protect the rights, property, or safety of ArrivTrack, our users, or the public.
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication and password hashing
- Regular security audits and vulnerability testing
- Access controls limiting employee access to personal data
- Secure data centers with physical security measures
While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to provide our services and fulfill the purposes described in this policy:
- Active accounts: Data is retained while your account is active
- Attendance records: Retained for the school year plus 3 years
- Location history: Bus location data is retained for 30 days
- Deleted accounts: Data is deleted within 90 days of account deletion request
Some data may be retained longer if required by law or for legitimate business purposes.
7. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Notification Preferences: Adjust which notifications you receive
To exercise these rights, please contact us using the information below or access your account settings.
8. Children's Privacy
ArrivTrack is designed for use by parents, guardians, and school personnel. We do not knowingly collect personal information directly from children under 13 without parental or school consent.
Student information is provided by parents or schools, and we act as a service provider to educational institutions. Parents have the right to review their child's information and request deletion.
9. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected and how it's used
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell data)
- Right to non-discrimination for exercising privacy rights
10. International Users
ArrivTrack is operated in the United States. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. For significant changes, we will provide additional notice via email or through the Service.
Contact Us About Privacy
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: [email protected]
For data access or deletion requests, you may also use the settings in your ArrivTrack account.